Do I really need a website?

Your company can benefit from a professionally designed website.

It's true not all businesses are suited to the internet, but with costs of phone directory advertising tumbling, suggesting the phone directories are a dying breed, where will people find your business?

In our opinion it won't hurt you to sit down with a 'cuppa' and at least give it some considered thought, to these ends we have put together a few key points to help you decide.

What value has a website?

• Designed and optimised effectively a website will bring you new business.
• You will be able to cost effectively inform customer of new products and services.
• you will be able to reach a greater audience with a specific targeted approach.
• A website can reduce your marketing costs, reducing the amount of printed literature.
• A professionally designed website can make your company appear greater than it is, helping you gain more business.
• A professional looking site will give potential customers a feeling of confidence in your business.

What kind of website would I need?

• A brochure style website? a simple site that shows your products and services.
• A Content Managed System (CMS) these allow you to update your own web site content.
• If you think you need a CMS, ask yourself how often will I update the site?
• do you want to ranked high on search engines?
• If so you will need to maintain your website, i.e. update the content, if you don't your site will stagnate.

What we would recommend

• Expect to spend some money, avoid budget package websites, you'll be throwing your money away.
• Don't expect immediate results, it's unlikely to happen, unless you pay for it.
• A website is a long-term investment, your site will need to earn it's place in Google, so be honest and accurate
• "Content is King" believe it - it's true, the purpose of a website it to supply information, make it readable.
• Don't fall for "Guaranteed number one in Google" claims, it's generally not true.
• Be prepared to put some effort into it, if you don't care why should anyone else?
• Seek professional advice from more than one source, we've seen people throw thousands of pounds away on websites that don't perform.
• Start small, don't splash out on an all singing and dancing website, get a professional site and monitor the results and how it works for you, then if required re-invest.

We hope this helps in your decision, and best of luck with your web project, or if you would like to talk to us about your possible website call 01323 419212 or email us.